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Despite the huge attention it attracted over the last decade, a lingering fog still enshrouds the world of game development. Prospective developers, for example, often have only a general idea of the inner workings of a studio.
In a system as chaotic as that of game development, it is not uncommon for production to take longer than expected. In fact, throughout the gaming industry, deadlines are either moved or canceled completely every day. Thousands of games fail to see the light of day, often because of events that slowed their development to a crawl.
Regardless of how a game looks and plays, of its genres and contents, marketing is a part of the development process all studios have to deal with at some point. The way you’ll present your project can pretty much define its success, there’s no way to deny that, but marketing is more than bringing your title to a convention or hoping a big YouTuber will find it interesting enough to play.
In the first part of our guide to indie game marketing, we looked at the basics and introduced some of the main ideas behind promoting a video game.
As you may already know, we're making Biped 2. And today we're ready to reveal some new secrets and details about what's to come!
Today’s article might be on a more ‘numeric’ side of the gaming industry, but these things are very important and yet are ignored by many. We bet that you already guessed it, but our topic is ‘User Surveys’. While we know that some don’t really like surveys, please bear with us for a bit.